Tips on How You Can Sell to your Customers Remotely
If you’ve arrived on this post, chances are you’re searching for certain tips to get sales for your business during these tough times in the industry. Possibly you’re experiencing a sales slump or perhaps things are not going great and you want to improve the situation. Regardless of whether you have to close your business due to health and safety concerns or you are limited to engage to your customers due to social distancing, there are ways to keep serving your customers during the outbreak. Here are some tips to keep your customers engaged and close that sale from a distance.
1. Keep the Communication Open
The good thing about the outbreak is customers can empathize with your business confronting a crisis, as long as you communicate with them appropriately. Inform your customers as to whether you’re closing in the meantime, changing your operating hours and what precautionary measures you’re taking to keep your employees and workplace safe and clean. Make sure to keep updating your customers with the adjustments in your business. With this, they will be aware of what is happening and know that your store is still in business as usual.
2. Go Digital
Go digital with your services to continue to provide access to your customers who are sitting at home, wishing they could support your business. This is the best time to maximise online technologies to cope up with this challenging situation. Utilise free tools like Google Hangouts, Skype or Zoom to give support to your customers and continue to offer your products and services to them.
3. Offer an E-Gift Card and Discounts
Now is a decent time to entice long-term purchases with discounts. Gift cards provide you with immediate cash and guarantee that a customer will come back to your business later on. Offer an e-gift card program to reduce the risk of human contact while staying afloat until the crisis passes.
4. Level up your Digital Presence
It’s known for a fact that consumers are now using various devices and channels, so do what you can to get in front of your customers. Consumers are always turning to search engines like Google to find businesses and products, so ensure that you’re showing up at whatever point they conduct a search relevant to your business.
If you have an advertising budget, think about investing in Google’s local inventory ads (LIA). LIA lets you list your local inventory information online, so they appear as advertisements whenever customers search for products like solar panels or inverters.
Recognize that most consumers are also looking for entertainment while being quarantined at home. This is where Facebook Live or Instagram Live can prove to be useful. If you had a store opening, product launch or business anniversary celebration planned, move it to one of the live streaming social media channels. It’s a great way to keep your customers engaged, as well as to sell your products.
Always look for creative ways on how you can make customers still feel invested in your brand or business and engaged with your products and services from a distance.
But just in case you and your customers have to meet personally because solar work usually takes place outside, here are some recommendations from Clean Energy Council to additionally diminish risk:
- put installers and understudies into dedicated, small teams for the span of the pandemic
- abstain from having more than one team on an installation
- set a roster for start and lunch times to guarantee there is no contact between groups during the day
- keep up a 1.5m space between people at every possible opportunity
- limit all contact, including vehicle sharing, between staff who are not working together daily.
Before going to site
- Brief your customers the precautionary measures you’re taking to keep your employees and projects safe and clean.
- Make sure your documentation is up to date.
- Have the appropriate personal protective equipment (PPE) for you and your team.
- Maintain social distance.
- Promote regular and thorough hand-washing by employees, contractors, and customers
- Promote good respiratory hygiene such as wearing face masks or covering face with the bend of their elbow or tissue if they cough or sneeze.
- Clean up as you prepare to leave.
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